READERSHIP, MORAL AUTHORITY AND READER LIFE EXPECTANCY CONTINUE TO RISE

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(Above) FOUR KEY MEASUREMENTS OF THE SUCCESS OF NEW OBSESSIVE (2000-2011), Gary Farrelly (2011)

New Obsessive's readership has increased by just under 20% in the second quarter of 2011. It is up 52% on 2009 levels. This wonderful news is accurate, impressive and has not been exaggerated for your pleasure. Increases in the four key success measurement areas (KSMA) confirm the effectiveness of the publications new format which was inaugurated by founder and editor Gary Farrelly earlier in the quarter. The latest set of figures also confirm that there is a direct coralation between the moral authority of New Obsessive and the life expectancy of it's readership. Rigourous mathmatic testing reveals that New Obsessive readers have added an additional 30% to their projected lifespan since the publications founding in mid 2009. The average life expectancy of a male New Obsessive reader now stands at 91. The corrasponding figure for female readers is 97.

Gary Farrelly, Neustern.

NEW OBSESSIVE/ NEW FORMAT

New Obsessive is to transform itself from an online broadsheet into an electronic news agency . The broadsheet format is discontinued with immediate effect. Images and news stories and comment will be posted on the publication’s current blogspot address as they become available. The new strategy is being adopted by New Obsessive to maximize it’s readership whilst guaranteeing more frequent doses of the New Obsessive world view. New Obsessive will still carry content by Gary Farrelly, David Turpin, Sophie Iremonger, Peggy Clydesdale as well as new developing new collaborative partnerships.